What IBM Does and What It Is All About.The simple answer to all of that is they do a lot.. As in they do more than just things with computers. Like right now they are starting to to track food from the farm to the fork. In their words they are literally changing the world and how it works.
IBM launched a marketing campaign called "Smarter Planet" in November of 2009 during the world wide financial crisis. The campaign was was a data driven informational campaign. This highlighted the use of things to help convert the next generation of products such as statistics, cloud, mobile, and community technologies.
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